About Us
Inspiring the Next Generation Through Sport and Education
Activate Sports Education Ltd is dedicated to inspiring, educating, and empowering young people through high-quality sport, physical education, and enrichment programmes. We believe that sport is a powerful tool for building confidence, developing life skills, and supporting positive physical and mental wellbeing.
With a strong focus on participation, enjoyment, and personal development, we work with schools, communities, and partners to deliver engaging, inclusive, and impactful programmes. Our sessions are designed to support learning both inside and outside the classroom, helping children and young people reach their full potential.
What We Do
We provide a wide range of services tailored to meet the needs of schools and organisations, including:
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Curriculum and extra-curricular PE delivery
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Sports coaching and physical activity programmes
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School sport and enrichment activities
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Holiday camps and activity clubs
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Health, wellbeing, and personal development initiatives
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Club sports and academy programmes
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Sports park activities
All programmes are delivered by experienced, qualified, and passionate staff who are committed to creating a safe, supportive, and motivating environment for every participant.
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Our Values
At Activate Sports Education Ltd, our work is guided by clear values:
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Inclusion – Every child is welcomed, supported, and given equal opportunities to participate and succeed.
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Respect – We foster an environment where students respect themselves, their peers, and their community.
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Passion – Our coaches inspire a love for sport and learning, encouraging students to give their best in everything they do.
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Self-Belief – Through positive reinforcement and achievable challenges, we help students develop confidence in their abilities.
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Commitment – We teach the importance of perseverance and dedication, both on and off the field.​​​
Our Story
Activate Sports Education was founded by Steve Barnett a Tennis Coach based in Herefordshire. ​The idea began with a shared passion for sport, education, and youth development. Through working in schools and community settings in tennis, our founder saw first-hand how meaningful, well-delivered physical activity could boost confidence, improve wellbeing, and help young people discover strengths they didn’t know they had. At the same time, he recognised that many schools needed reliable, high-quality support to deliver engaging and inclusive sports programmes.
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Activate Sports Education was formed to bridge that gap.
From the beginning, our focus was clear — to provide professional, inspiring, and accessible sports education that supports both physical development and life skills. We wanted to create an organisation that schools could trust, parents could feel confident in, and children could genuinely enjoy being part of.
Starting with small programmes and a big vision, we built our services around quality coaching, strong relationships, and a child-centred approach. Every session was designed not just to teach sport, but to encourage teamwork, resilience, respect, and self-belief.
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As demand grew, so did our team and our reach. In 2022 Craig Cook joined the management team and became a partner of Activate Sports Education, with the focus on expanding our reach and driving standards, through his vast experience working in the sports industry.
